QR Code Mobile Technology Gains Momentum Monday, March 16th, 2009 by Julia Hyde http://www.creativesearchmedia.com/blog/news/...a-advertising-growth/ Hot on the heels of our beta release of QReateBUZZ, a QR Code generator, management and analytic tool, Ad Age published an article about the long-awaited QR Code technology and how they’re being used in marketing campaigns. First up was Qdoba, a casual Mexican restaurant that is using QR Codes in their campus newspaper print advertising and promotional posters. Kids are encouraged to scan the QR Code and receive a buy one, get one free coupon. The campaign netted a whopping 52 percent redemption rate with about 4,000 scans. According to Ad age, Nike are also deploying QR Codes at sporting events to deliver athlete information to fans, Microsoft are putting them on their next round of packaging for their X-Box games and Volvo recently used QR Codes in their prints ads to lead ’scanners’ to exclusive and downloadable C70 model content. QR Code on Manor, TX City Hall Building Smaller U.S. companies such as Qdoba and a couple of city governments have incorporated QR Codes into their marketing mix. Sonoma County recently placed QR Codes at bus stops so visitors could download bus schedules to their phones, and the City of Manor, Texas uses QR Codes to let people access information about local points of interest. Webmaster Radio deployed QR Code enabled digital signage at SMX in Santa Clara. Users scanned the code to download an invitation and registration form for Webmaster Radio’s Search Bash party. So what’s next? The success of QR Codes as a marketing tool largely depends on the willingness of wireless carriers to pre-install QR Code readers in their phones. Nokia already does this and according to Ad age, Verizon and AT&T are slowly coming round to the idea. In the meantime, there are several readers available for download onto phones: The Kaywa Reader and QMCodes are just a couple. ----------- Diese Informationen stellen keine Aufforderung zum Kauf oder Verkauf von Aktien dar!
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