http://www.smallcapnetwork.com/...a/3420/article/view/p/mid/1/id/307/ UND: ROCHESTER, N.Y.--(BUSINESS WIRE) When Len Knight, Operations Manager of Emerson Clarke Printing Corporation in Calgary, Alberta, saw longer run digital printing jobs going to his competitors, he knew it was time to choose a more robust and versatile digital press. “We were losing a lot of the bigger digital jobs because our printer was just too small,” he said. He and his two business partners, Rich Berg and Dave Smith, had to pass on longer digital runs and jobs like three-panel newsletters, landscape-format saddle-stitched books, posters, and other materials that required a sheet size up to 26 inches long—jobs that could mean a significant increase in business. Emerson Clarke utilizes a full range of offset presses to deliver high-quality work, including a five-color 29-inch press with a coater. Along with the larger format, however, the three owners knew they needed the highest print quality they could get to match their customers’ high expectations and compete with other print shops in Calgary that already offered larger format digital printing. Their choice: The KODAK NEXPRESS SX3300 Digital Production Color Press, equipped with Kodak’s unique Print Genius image processing technology. Emerson Clarke became the first printing company in Canada to install this superior quality press. “The first and biggest reason we chose the NEXPRESS Press over a competitor’s product is the quality,” said Knight. “The quality that it prints on various substrates far surpasses what the competition can do.” Emerson Clarke selected the NEXPRESS SX3300 Press, which can handle a maximum sheet size of 14 x 20.47 inches with its standard feeder, or 14 x 26 inches with the optional long sheet feeder. The company also opted for the KODAK (EK:$1.3000,$0.0600,4.84%) NEXPRESS Fifth Imaging Unit Solution, making it possible to offer in-line dimensional printing, gloss and spot color, in-line watermarking, or coating in a single pass. “I had a client who wanted to do a short-run book with a varnish effect on it, and she didn’t have the budget to do offset,” said Berg. “She’d always wanted to do this one job, and now we’ve given her the opportunity to get exactly what she wants. She was blown away with the quality.” The Fifth Imaging Unit enables watermarking, protection coating, glossing, MICR printing, gamut expansion, red fluorescing ink for security and workflow applications, and in-line dimensional printing, which is unique in the industry. In addition, high-quality glossing through KODAK PERFECT TOUCH Gloss technology is possible using KODAK (EK:$1.3000,$0.0600,4.84%) NEXPRESS Clear Dry Ink in conjunction with the near-line KODAK NEXPRESS Glossing Unit. It’s been just over a month since Emerson Clark installed its NEXPRESS Press and customer response is already very positive, said Knight. “The press was just installed in August, but the response to the fact that we can offer a 175-line screen, the bigger sheet size, and the textured papers has been enormous,” he said. “The competitor’s device can’t print on a classic linen or classic laid with the quality that we can on the NEXPRESS Press. When I go into the NEXPRESS Press room and see carts of stock ready to go into the machine, that’s very positive. There’s no doubt that we’ve already seen an increase in the digital side because of it, because those runs didn’t fit on our old device.” Higher print quality and the ability to handle larger jobs were reason enough for Emerson Clarke to go with the NEXPRESS Platform, but Kodak (EK:$1.3000,$0.0600,4.84%) offered another benefit as well: KODAK (EK:$1.3000,$0.0600,4.84%) MARKETMOVER Business Development Services, which provides innovative tools, services and support for graphic communications professionals. This includes consulting services, seminars, on-site training, online resources and marketing tools to promote the expanded applications now being produced on the NEXPRESS Press. “This was one of the added features that made us say, ‘Kodak is going to help us market this and get the clicks going on this device,’” said Knight. “No one else offered this sort of thing. We’ve got an exceptionally good sales team here, and this has really brought tremendous excitement into the company.” About Kodak (EK:$1.3000,$0.0600,4.84%) As the world's foremost imaging innovator, Kodak (EK:$1.3000,$0.0600,4.84%) helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives. To learn more, visit www.kodak.com and follow our blogs and more at www.kodak.com/go/followus. More than 75 million people worldwide manage, share and create photo gifts online at KODAK Gallery -- join today at www.kodakgallery.com. Choose from the widest selection of Kodak (EK:$1.3000,$0.0600,4.84%) digital cameras, all-in-one inkjet printers, pocket video cameras and more at http://store.kodak.com. (Kodak (EK:$1.3000,$0.0600,4.84%) , Marketmover and NexPress are trademarks of Eastman Kodak Company (EK:$1.3000,$0.0600,4.84%) .) Source: Eastman Kodak Company (EK:$1.3000,$0.0600,4.84%) |