Analysten sehen dunkle Wolken aufziehen, wo nach der zuletzt schon unschönen Stagnation des Nutzerwachstums jetzt sogar von fallenden Zahlen in 2016 die Rede ist. Andere Dienste wie Facebook, Instagram, LinkedIn oder Pinterest nehmen Twitter immer mehr Butter vom Brot.
Pressure on Jack Dorsey rises as Twitter shares fall, USA TODAY January 13, 2016 http://www.usatoday.com/story/tech/news/2016/01/...-falters/78748040/Morgan Stanley analyst Brian Nowak cut estimates, reiterated a "sell" rating and reduced his target price to $18 from $22. Mizuho U.S. Equity Research analyst Neil Doshi started coverage with a "neutral" rating and a $21 price target. And RBC Capital Markets analyst Mark Mahaney predicted that Twitter, which has struggled with stagnant user growth, would actually see monthly active users decline in 2016.Twitter has lost about half its value since Dorsey became CEO on July 1. Twitter's ranking among social media services is "deteriorating," according to a mobile survey. "In June 2015, our 1,000+ person survey of U.S. mobile users indicated that Twitter was the third most popular social app. In November 2015, our 1,000+ person survey indicated that Twitter declined in the rankings, coming in behind others that included Facebook, Instagram, LinkedIn, and Pinterest," Doshi wrote. "And this was five weeks after Twitter's Moments product launched."
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