Andrew D’Silva - Merriman Capital
Do you have Habit download metrics as far as how many phones or subscribers, users, you have to date?
Fred Thiel - Chairman and CEO
Again, let me preface it by saying Havvit is a demonstration platform for the technology. It’s a way for us to show people what you can do with it. I believe the downloads have crossed the 10,000 mark. The reviews in the app store, I think, are 4.5 stars out of 5. And I think we’re seeing good engagement somewhere in the 3 to 4 minute range typically, on average, with the app. So all good metrics.
Havvit’s not meant to be the millions of downloads type of product for us. We’re not spending lots of money to drive downloads. We’re really using it, again, as a demonstration of hey, here’s what you can do with the technology. As you look at the Krillion business model and if you sort of go back to what I said earlier during the call, our vision is to be the de facto data provider.
Havvit will play a role out there, but we believe the much bigger play is providing Krillion data to all of the large search engines, to all of the large discovery apps, and to the retailers and to the brands, as a way of getting not just real-time product availability in a very hyperlocalized sense, but more importantly, being able to drive significant business insights regarding retail sales.
Source: Read the complete transcript of question-answer-phase on the last Conference Call direct on Seeiking Alpha |
Thread abonnieren
