sears.com Expands Internet Offering Using BroadVision
BroadVision One-To-One Software Suite to Power Four New Product Categories
REDWOOD CITY, Calif. - July 26, 2000 -- BroadVision, Inc. (Nasdaq: BVSN), a leader in personalized e-business applications, announced that the recently relaunched and expanded sears.com Web site was built using BroadVision's software suite.
The four new sears.com product offerings on BroadVision include: home electronics; computers and office equipment; small appliances and cookware; and "BabyMe" baby products. For the relaunch, sears.com migrated its major appliance offering, the largest appliance site online, onto BroadVision, while tools, lawn and garden equipment and Sears Gift Card on sears.com were already powered by BroadVision One-To-One applications.
"With primary product categories for the home and family now on BroadVision technology, sears.com now features improved information flow and efficiencies, and even more opportunities to build one-to-one relationships with our customers," said Bill Fitzgerald, Director of IT, Sears Online.
Sears Online uses BroadVision One-To-One Enterprise and BroadVision One-To-One Retail Commerce to expand the company's Internet presence.
"We are pleased that Sears Online has selected BroadVision for their e-business solution," said Rani Merritt, executive vice president worldwide marketing organization, BroadVision. "BroadVision's integrated suite of software provides Sears with an impressive Internet presence that draws on the company's existing business systems while providing customers the same personalized attention they are accustomed to receiving in their brick-and-mortar counterparts."
About BroadVision
BroadVision, Inc. (Nasdaq: BVSN, Neuer Markt: BDN) is the leader in personalized e-business applications. BroadVision's comprehensive suite of integrated applications is built for delivery via the Web and wireless devices. Companies using BroadVision's proven applications get to market quickly, launching innovative e-commerce, self-service and enterprise information sites. These sites enable personalized interactions and transactions with customers, partners, suppliers and employees. BroadVision One-To-One TM applications power business-to-consumer and business-to-business sites for many of the world's top companies in the financial services, telecommunications, electronics, manufacturing, retail and travel industries. BroadVision applications are available in more than 120 countries worldwide. Headquartered in Redwood City, Calif., USA, the company can be reached at (650) 261-5100 or at www.broadvision.com.
### BroadVision is a registered trademark and BroadVision One-To-One is a trademark of BroadVision, Inc. in the United States and other countries. Other names herein may be the property of their respective owners.
BroadVision Contact Janine Kromhout BroadVision, Inc. 650-261-5940 jkromhout@broadvision.com
Jenny Hunter Magnet Communications, Inc. 510-428-4100, ext. 207 jhunter@capstonepr.com
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