Peabodys' Organic Black Rhino Coffee Links With CureBreastCancer, Inc.
Agreement Targeted at Funding the Global Fight Against Breast Cancer
ROSEVILLE, Calif., Aug. 8, 2005 (PRIMEZONE) -- Peabodys Coffee, Inc. (OTCBB:PBDYE), owner of the USDA-certified organic brand Black Rhino Coffee(tm), announced today that it has entered into an exclusive world-wide agreement with CureBreastCancer, Inc. (" CBC" ). CBC created and brought to fruition the U.S. Postal " Breast Cancer Research Stamp," which has raised over $50 million for breast cancer research in the U.S. Under the terms of the agreement, Black Rhino will develop co-branded packaging with CBC, and sell directly to the consumer via the Internet, with a percentage of all net proceeds going to breast cancer research.
" The best agreements are where both parties gain, and we believe we have that opportunity here," commented Todd Tkachuk, President and CEO of Peabodys. " Working with CBC, we can offer a coffee product of the highest organic integrity in a co-branded package that will be nationally recognized and sold directly to the consumer for the first time. Clearly, that will help our margins -- which enables us, in turn, to support this vitally important research work."
CureBreastCancer, Inc. is a non-profit organization dedicated to bringing breast health awareness and education to all women and their families. CBC is nationally recognized due to the efforts of CEO, Dr. Ernie Bodai, who led the all-volunteer, grassroots lobbying effort to create the Breast Cancer Research Postal Stamp. The U.S. Postal Service offers the 45-cent fundraising or " semipostal" stamp at every single U.S. Postal outlet in the country, online at The Postal Store, and by toll-free phone order. More information on CBC is available online at www.curebreastcancer.org .
Peabodys Coffee Inc. has developed the Black Rhino Coffee(tm) brand for marketing packaged certified organic coffee in retail markets. With organic coffee being one of the fastest growing segments of the specialty coffee market, Black Rhino Coffee(tm) has positioned itself in the high growth natural foods category. Its hand-roasted blends are grown chemical-free under strict, totally natural conditions. All Black Rhino Coffee(tm) is independently certified under the United States Department of Agriculture's National Organic Program.
This news release may include comments that do not refer strictly to historical results or actions and may be deemed to be forward-looking within the meaning of the safe harbor provisions of the U.S. federal securities laws. These include, among others things, statements about expectations of future financing transactions, business, revenues, cash flows and capital requirements. Forward-looking statements are subject to risks and uncertainties that may cause the company's results to differ materially from expectations. These risks include the company's ability to further develop its business, the company's ability to generate revenues, develop appropriate strategic alliances and successful development and implementation of technology, acceptance of the company's services, competitive factors, new products and technological changes, and other such risks as the company may identify and discuss from time to time, including those risks disclosed in the company's periodic reports filed with the Securities and Exchange Commission. Accordingly, there is no certainty that the company's plans will be achieved.
CONTACT: Peabodys Coffee, Inc.
Todd Tkachuk
(916) 788-2630
ttkachuk@blackrhinocoffee.com
info@blackrhinocoffee.com
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