The Rakuten Pay app, which is an integrated app that contains various payment services, continues to be a strong touch point for customers, being used in many daily situations. For example, the amount of Rakuten Cash added through the app increased by 146% in 2021
As a result of these strengthened collaborations, cross-use is steadily expanding, and the number of customers using all three Rakuten Card, Rakuten Bank and Rakuten Securities increased by 89% year-on-year. The FinTech segment will continue to promote cross-use of FinTech services with Rakuten Card as the point of entry and contribute to the expansion of the customer base and profit base of each FinTech company, which leads to the growth of the Rakuten Group
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