Omnichannel shopping is the way of the world

A new survey suggests that so-called "omnichannel" shopping is the way of the world
April 25, 2014, 4:37 PM
.
Most online shoppers love stores, and here"s why

A new survey suggests that so-called "omnichannel" shopping is the way of the world.

Thad Rueter

Senior Editor

We are all omnichannel now, or nearly all.

So suggests the results of a survey from consumer feedback analytical provider CFI Group and eBay Enterprise, the e-commerce technology and services division of eBay Inc. Their "Omni-Channel Insights" report says that 95% of consumers "frequently or occasionally shop" a retailer"s web site and store. And 82% of all consumers surveyed say they consider it "important" to be able to place an order from a retailer"s e-commerce site while inside that merchant"s store. That"s a lesson not lost on Internet Retailer Top 500 retail chain Gap Inc., which recently said it will give consumers the ability to order items online while inside stores.

Source: Read the compete text direct on InternetRetailer
 

Local Corp now featuring an important new product for retailers - Powering the future of local shopping

Our Krillion™ technology provides cross-channel shoppers with instant intelligence to help them quickly find, compare, and buy products locally.
Krillion creates new opportunities for retail marketers to convert more searches into sales.
Our local shopping data is growing daily!

~120,000 retail store locations
Over 4,300 consumer shopping categories
Nearly 3 million localized products

Retailers
Increase visibility and reach more local shoppers.
Now you can promote your products across a vast network of high-quality, location-based publishers and partners by including your national and local store assortment in the Krillion® localization engine

Make your ads more than an introduction.
Better engage with mobile shoppers to drive them in-store with nFuse ™, our new dynamic mobile ad solution that retrieves up-to-the minute local store information, product, pricing, and availability information.
Dynamic data elements available through nFuse include: time-zone adjusted store hour messaging, maps, image galleries for promoted categories, updated sale pricing, and an opt-in add to calendar feature for future sale reminders, plus many more.

Our Solution Features:
• Up-To-The-Minute Accuracy
• High User Engagement
• Flexible API for Easy Integration