Rakuten wesentlich besser als Rocket

JULY 26, 2023 by RNN

Over 700 stores participated in "Big Give Week 2023," one of Rakuten Reward’s largest annual campaigns. The success of the campaign was driven by a strategic influencer campaign and clear key marketing concepts aimed at the target demographic, millennial women. Watch the video to see the advertising spot, three fun short videos used by influencers, as well as the exciting campaign results.

https://global.rakuten.com/corp/innovation/rnn/2023/2306_003/  

Jul 26, 2023

Oracle Communications has landed itself a plumb role at Rakuten Mobile, which is deploying the vendor’s cloud-native converged policy control and charging software to support its 4G and 5G services. Oracle’s Converged Policy and Cloud Scale Charging business support solutions will run on the Japanese mobile network operator’s Symcloud cloud native platform and help Rakuten Mobile to run an “automated, high-performance architecture that easily scales to support consumer and business use cases across industries.” The vendor’s products are also in line to be added to the Symworld Marketplace, the cloud-based repository of networking functions that Rakuten Symphony (Rakuten Mobile’s Open RAN vendor offshoot) is offering to other network operators around the world.

https://www.telecomtv.com/content/...nd-oracle-at-t-job-losses-48094/  

Audiobook market in Europe to grow by USD 1,862.49 million from 2022 to 2027|Proliferation of smart devices and applications boost the market - Technavio

NEW YORK, July 24, 2023 /PRNewswire/ -- The global audiobook market size in Europe is estimated to grow by USD 1,862.49 million from 2022 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 20.37% during the forecast period.

https://www.benzinga.com/pressreleases/23/07/...proliferation-of-smar  

Rakuten Mobile Selects Oracle Policy and Charging on Rakuten Symphony Symcloud to Accelerate 4G and 5G Services

July 26, 2023

TOKYO and AUSTIN, Texas – July 26, 2023 – Rakuten Mobile has chosen Oracle Communications' cloud native converged policy and charging solutions to support its fast-growing 4G and 5G services, with plans to onboard to Rakuten Symphony's Symworld Marketplace. These solutions will run on Rakuten Symphony’s Symcloud Cloud Native Platform (CNP) and will help execute on the operator’s vision for an automated, high-performance architecture that easily scales to support consumer and business use cases across industries.

Cloud-led telco disruption

Rakuten Mobile has challenged the status quo in the telecommunications industry by running a fully cloud native, autonomous network that offers high reliability and availability. Oracle Converged Policy and Oracle Cloud Scale Charging will enable the operator to take advantage of new business models driven by emerging consumer and enterprise use cases. Deploying these solutions on Symcloud Cloud Native Platform (CNP) enables them to benefit from the performance, scaling, availability, and automation capabilities of CNP.

The Symworld marketplace was created to simplify the process of telecom application onboarding and making approved applications generally available for all Symworld customers. The Symworld platform digitalizes all telecom processes for planning, deploying, securing, and monitoring the software in live telecom networks; and makes Symworld marketplace applications one-click away from deployment.

“In five short years, Rakuten Mobile has earned the well-deserved reputation of global technology disruptor with its bold vision to embrace a fully cloud native network, a common cloud platform, and autonomous operations,” said Jason Rutherford, senior vice president and general manager, Oracle Communications, Applications. “Deploying Oracle’s converged policy and charging technologies will help empower more intelligent policy decisions and shorten the runway to quickly test, launch, and monetize new services.”

https://symphony.rakuten.com/newsroom/...ccelerate-4g-and-5g-services  

Rakuten’s improving experience is increasing competitive pressure in Japan

July 27, 2023 by Ian Fogg

New entrant Rakuten Mobile has become extremely competive on mobile experience as its own radio network has grown.

https://www.opensignal.com/2023/07/27/...ompetitive-pressure-in-japan  

July 27, 2023

Announcement of Financial Results of Rakuten Securities, Inc., a Consolidated Subsidiary

https://global.rakuten.com/corp/news/press/2023/0727_01.html
 

Clear signs of further improvements in Rakuten Mobile’s experience

During 2023, there are clear signs of further improvements in Rakuten’s experience. Packet loss has been improving on both 4G and 5G. Looking at 4G, the “on-net” percentage has fallen from 3.5% in January to just 2.6% in June, which is below the average of the three established operators (2.8%). On 5G, packet loss has also improved during 2023, falling from 3.3% in February to 2.2% in June. Rakuten’s latency is also very competitive — especially on 4G.

Rakuten’s experience has both global and Japanese implications

Rakuten is a highly influential operator because of its new-build O-RAN network and its aspirations to sell its expertise with these new infrastructure technologies to international operators via Rakuten Symphony. Globally, Rakuten has deals with 1&1, Dish, MTN, VirginMedia O2, Zain, Salam, and Axiata among others.

Rakuten’s international agreements means the experience on Rakuten’s Japanese network is of wide global interest as well as being important for the competitive balance inside Japan against NTT docomo, KDDI au and SoftBank. Opensignal will continue to use its real-world data to benchmark Rakuten’s mobile network experience as well as other operators deploying O-RAN technology globally.

https://www.opensignal.com/2023/07/27/...ompetitive-pressure-in-japan  

Dish Network's Boost Infinite Begins Selling Wireless Service to Amazon Prime Users

https://www.cnet.com/tech/mobile/...ss-service-to-amazon-prime-users/  

Rakuten Bank, Ltd. (5838.T)
Tokyo - Tokyo Delayed Price. Currency in JPY
2,135.00+143.00 (+7.18%)
At close: 03:15PM JST
52 Week Range 1,785.00 - 2,135.00

https://finance.yahoo.com/quote/5838.T?p=5838.T&.tsrc=fin-srch
 

The Convergence of Satellite Technology and Cellular Smartphones in the 5G Era

Candice Clark 21 July 2023

The integration of Non-Terrestrial Networks (NTN) connectivity into the 5G cellular ecosystem, as introduced in 3GPP Release-17, has paved the way for the growing convergence of satellite technology and cellular smartphones. According to ABI Research, the NTN-Mobile segment has the potential to reach a market value of at least $18 billion, with up to 200 million connections by 2031.

For instance, T-Mobile, an American MNO, has partnered with satellite operator SpaceX/Starlink to provide satellite-to-mobile connectivity services. Additionally, satellite operators AST SpaceMobile and Lynk have established alliances with MNOs such as Vodafone, Rakuten Mobile, AT&T, Bell Canada, MTN Group, Orange, Zain KSA, Saudi Telecom Company (STC), and Telefónica.

https://fagenwasanni.com/ai/...lular-smartphones-in-the-5g-era/66584/  

„Mit Blick auf das laufende Fiskaljahr wird von 15 Analysten im Schnitt ein Verlust je Aktie von -102,951 JPY prognostiziert. Im Vorjahr waren es -235,000 JPY je Aktie gewesen. Beim Umsatz schätzen 14 Analysten im Schnitt, dass im laufenden Fiskaljahr insgesamt 2.103,99 Milliarden JPY umgesetzt werden sollen, gegenüber 1.927,88 Milliarden JPY im Vorjahreszeitraum.“

https://www.finanzen.net/nachricht/aktien/...angenen-quartal-12669807  

JULY 27, 2023 11.41 EUROPE/LONDON BY CHRIS DZIADUL

Rakuten TV has launched a new FAST channel from the global sports streaming service DAZN dedicated to women’s football.

The channel will be available in UK, Ireland, Sweden, Norway, Denmark, Finland, Netherlands, Poland, Romania, Bulgaria, Serbia, Albania, Bosnia and Herzegovina, Croatia, Montenegro, Slovenia, Czech Republic, Slovakia, Hungary, Macedonia, Malta, Greece, Cyprus, Iceland, Estonia, Latvia, and Lithuania.

Rakuten TV can be received in 43 European territories and currently reaches more than 140 million households via its branded remote-control button and pre-installed app in smart TV devices.

https://www.broadbandtvnews.com/2023/07/27/...-football-fast-channel/




 

Intensifying competition to acquire smartphone payment merchants? Rakuten Group's new strategy

27.7.2023, 08:41:43

Rakuten Group has introduced a new terminal integrated with credit card payment. The company is also making the introduction cost of handsets borne by stores free until October.

The competition to expand the number of merchants for cashless payments using smartphones is likely to become even more intense. The Rakuten Group has introduced a new terminal integrated with credit card payment and launched a strategy to make the introduction fee free until October.

The Rakuten Group will newly introduce an integrated terminal for merchants that supports various cashless payments such as credit cards and electronic money in addition to smartphone payments.

At the press conference, Satoru Sueyoshi, General Manager of Rakuten Payment Sales Division 10, said, "We aimed to make the terminal easy to adopt at individual stores and small and medium-sized stores, where the transition to cashless payments is lagging behind.

https://www.tellerreport.com/business/...-new-strategy.Bkkn-91jn.html  

Audience-Engine: Personalisierung und Segmentierung leicht gemacht

9 May 2023

Vor kurzem haben wir uns mit Kyle Fish, Lead Product Manager, Affiliate bei Rakuten Advertising zusammengesetzt, um alles über die neueste Arbeit seines Teams zu erfahren, welche die Branche revolutionieren wird: Audience-Engine.

https://blog.rakutenadvertising.com/de-de/news/...e-engine-interview/
 

https://www.inside-digital.de/ratgeber/...unk-zeitplan-bestandskunden  

https://k-tai.watch.impress.co.jp/docs/review/1516385.html  

Outthink and Outperform: Award-winning data strategies

Outthink and Outperform: Award-winning data strategies from Hilton, Tory Burch and more

July 18, 2023

As marketers, we spend a lot of time pulling data and creating reports demonstrating the value our efforts drive for our business. However, in the current climate where competition is fierce, and we need to make our budgets work smarter than ever before. It’s no longer enough to simply report on performance.

Data needs to be collected, analyzed and used to improve the campaign strategy that drives results. This means going beyond the basics of clicks, sales and orders – though that’s not to say these metrics should be ignored entirely. You need to gather deeper insights into the behavior of your audiences and partners and use this meaningfully to drive action that aligns with your company goals.

Rakuten Advertising has some of the industry’s most robust affiliate insights tools. For our clients, this means we can dig deep into the data and develop highly strategic, award-winning campaigns that drive results.

https://blog.rakutenadvertising.com/...award-winning-data-strategies/  

19 Juli 2023 Pressemitteilungen

„1&1 baut Europas modernstes 5G-Netz“: 1&1 erzielt mit GvW Erfolg vor OLG Koblenz
1&1 darf sein im Aufbau befindliches Mobilfunknetz weiter als das modernste 5G-Netz in Europa bezeichnen. Dies hat das OLG Koblenz in seinem Urteil vom 18. Juli 2023 entschieden (Az: 9 U 432/23). Damit hat das Gericht der GvW-Mandantin 1&1 – wie bereits die Vorinstanz (mehr) – in dem zentralen Punkt Recht gegeben.

Die Deutsche Telekom hatte als Berufungsklägerin u.a. darauf abgezielt, 1&1 den Werbeslogan „1&1 baut Europas modernstes 5G-Netz“ auf Basis der neuartigen Open-RAN-Technologie gerichtlich verbieten zu lassen. Diesen Antrag haben die Koblenzer Richter nun auch in der zweiten Instanz abgewiesen. Das Urteil erlaubt dem Telekommunikationsanbieter aus Montabaur, für sich in Anspruch nehmen zu dürfen, beim Bau des Mobilfunknetzes europaweit als erster und einziger Netzbetreiber vollständig auf die innovative Open-RAN-Technologie zu setzen.

Die Open-RAN-Technologie ist eine cloudbasierte Technologie, mit der über standardisierte Schnittstellen Komponenten verschiedener Herstellerinnen und Hersteller für ein innovatives und leistungsstarkes Netz kombiniert werden können.

https://www.gvw.com/aktuelles/pressemitteilungen/...g-vor-olg-koblenz
 

YouTube and Rakuten Advertising Partnership

June 22, 2023

We are thrilled to announce our partnership with YouTube, the world's largest video-sharing platform. Our collaboration will revolutionize the way consumers interact with shoppable content, leveraging the power of affiliate marketing.

This strategic collaboration aims to revolutionize the way consumers interact with shoppable content, leveraging the power of affiliate marketing with YouTube creators.

Renowned for its immense popularity and influence, YouTube offers a vast potential for brands to tap into the shopping desires of its engaged user base. Recognizing this immense opportunity, Rakuten Advertising is eager to join forces with YouTube to enhance the shopping experience, and help brands and advertisers outperform their affiliate marketing goals.

With this partnership, YouTube creators will now have the ability to seamlessly tag products from advertisers in the Rakuten Advertising network directly in their content. This streamlined product integration will make it easier than ever for viewers to shop while watching their favorite videos.

https://blog.rakutenadvertising.com/news/youtube-partnership-2023/  

The extent of Rakuten’s access network has been improving. During 2021 and 2022 the proportion of readings Opensignal saw that were “on-net” rather than national roaming increased dramatically from just over half (55.7%) in Q1 2021 to now represent almost all measurements (94.1% in Q2 2023). This means the better “on-net” experience is available for considerably more of the time which helps to explain the marked improvement in Rakuten’s overall mobile network experience because the 4G experience is better “on-net” and also 5G technology is available too.

Rakuten users also see much less time without a mobile network signal now. Japan has a very low score for No signal compared with global markets. However, Rakuten has still focused on improving its competitive No signal score. In Q2 2022, Rakuten users spent 1.68% of time without a cellular signal, but this fell to just 0.91% in the first quarter of 2023.

https://www.opensignal.com/2023/07/27/...ompetitive-pressure-in-japan  

The partnership will allow Rakuten to cope with increasing customer demand on its 4G and 5G networks

Japan’s newest mobile network operator, Rakuten Mobile, has chosen Oracle Communication’s cloud-native converged policy and charging solutions to support and accelerate its 4G and 5G services. It plans to onboard the solutions to Rakuten Symphony’s Symworld Marketplace.

The Oracle solutions will run on Rakuten Symphony’s Symcloud Cloud Native Platform, allowing them to be easily scaled to support consumers and businesses across a range of industries.

According to the partners, Oracle’s Converged Policy and Cloud Scale Charging solutions will help Rakuten to better monetise its 4G and 5G networks by supporting new business models and experiences, such as 5G-enabled virtual reality theatres.

https://totaltele.com/...ith-oracle-for-policy-and-charging-software/  

Unveiling “Future Festival,” an unmissable highlight of Rakuten Optimism 2023

With Rakuten Optimism 2023 just around the corner, new details about the highly anticipated “Future Festival,” an immersive, hands-on event taking place during Rakuten’s largest annual business and consumer event, have been revealed. Held at the Pacifico Yokohama event center from August 2 to August 6, Future Festival promises an exciting five days of cutting-edge technology and a slew of thrilling content showcasing the Rakuten Ecosystem.

For the first time since 2019, Rakuten Optimism returns this year as an in-person event. Admission is free, and attendees can expect a myriad of experiences from the festival grounds, including interactive encounters with AI, VR, AR, and Rakuten’s robust ecosystem of digital services.

The Rakuten Mobile booth will showcase 5G technology through a virtual motorsports demonstration. Guests can immerse themselves in a Super Formula AR Experience Race, competing against professional racing driver Tomoki Nojiri using a racing simulator that incorporates Nojiri’s actual driving data. Moreover, spectators can enjoy real-time viewing of the virtual race with the Suzuka Circuit replicated in AR through a smartphone app.

In the 4K 360 Degree VR Experience Area, visitors can simulate the movements of top athletes in various sports, including skateboarding and para-cycling. This immersive experience combines VR technology with video data captured during professional athletes’ competitions, offering a uniquely exhilarating perspective.

https://rakuten.today/blog/unveiling-future-festival.html  

Discover how Viber solutions are helping brands grow

https://www.forbusiness.viber.com/en/success-stories/  

https://www.acorns.com/about/  

Rakuten France Joins Forces with Retail Giant Carrefour

July 28, 2023

Rakuten France's e-commerce platform has been enhanced through a partnership with leading global retailer Carrefour, which operates over 12,000 stores in over 30 countries. The partnership was announced in a keynote by Rakuten France CEO Fabien Versavau and Elodie Perthuisot of Carrefour Group at the One to One Monaco retail conference. The collaboration began with Carrefour opening a new online store on the Rakuten France marketplace, and its effect is already spreading to the wider Rakuten Ecosystem, with Rakuten TV announcing a partnership in May with Carrefour Spain.

https://www.youtube.com/watch?v=7Ohu881mTW8