höher gewesen, wenn man nicht im früher hoch rentablen Bereich Rakuten Marketing sich einen Nasenstüber eingefangen hätte. Beim Herauswagen aus der Nische Affiliate in den Display-Bereich hat man durch die Konkurrenz von Google, Facebook und Co. einen auf die Nase bekommen und will jetzt wieder näher an den Affiliate-Bereich heranrücken, wie die nachstehenden Ausführungen aus dem Conference Call zeigen.
"A. (Arima)
Since acquiring LinkShare, Rakuten Marketing has produced strong profits both in
Japan and overseas. Taking into consideration the slowing rate of growth in the affiliate
industry, we decided to search for revenue sources in fields other than affiliate, and
over the past few years have made acquisitions and expanded into display advertising
and other fields. However, with Google, Facebook and other players also active, these
fields are highly competitive, and we learned that it is very difficult to generate a profit.
This was particularly noticeable this year, where despite sales growing several times
compared to when we made the acquisitions, income has been decreasing. From this
fiscal year, we have reorganized the company to compete again in fields similar to
affiliate and are on the way to recovery, and are looking forward to next fiscal year."
Quelle: siehe vorangegangenes Posting |
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