IAB/PwC Internet Advertising Revenue Report 2024
Apr. 16, 2024
Internet advertising revenues reached their highest recorded level of $225 billion between 2022 and 2023 (increasing 7.3% YoY), showing resilience in the face of continuing economic uncertainty. That’s according to the newly released IAB/PwC Internet Advertising Revenue Report: Full Year 2023.
Now in its 28th year, this highly-anticipated report is considered the industry benchmark for US advertising revenue across digital media platforms and publishers. It includes actionable insights throughout all digital platforms, from video and audio, to social media, retail media, and more.
Key findings from this year’s report:
Internet ad revenues reached record highs of $225B
Digital video and audio revenues maintain strong growth
Social media revenue growth rebounded
https://www.iab.com/insights/internet-advertising-revenue-report-2024/
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