LOS ANGELES, CA--(Marketwire -08/06/12)- All American Pet Company, Inc. (AAPT): Growing retailer excitement for the first ever high protein bar for dogs has pushed the scheduled August 14th and August 15th production runs for NutraBar™ into overdrive.
With the humanization of our nation's 78M dogs, AAPT has created a marketplace for its unique patent pending high protein power bars that will become a huge multi-million dollar extension of the $5.7B human bar business.
Research indicates that nearly half of all adult eating occurs between meals and it's obvious given our mobile lifestyles that food bars are the on the go "munchie" of choice as the 30-foot sections offering every variety of food bar will attest. Considering that 46.5 million households are dog owners and constantly on the move, AAPT's huge 4oz high-protein NutraBar offers the first and only all natural functional power bar for dogs.
"Keeping our dogs well fed and lean has always been an issue for me," noted Lisa Bershan, President of AAPT. "That's why we also offer a 25% protein-first low-fat NutraBar, for the less active or overweight dog, that is just as tasty and fulfilling as our original formula... and we are the only one doing it."
Upcoming placements within the nation's 250 thousand drug, supermarket, convenience, pet and big box stores will give millions of dog owners a healthy and affordable alternative to the expensive low protein, sugar-laden snacks currently offered that seriously contribute to the obesity of 60% of all our dogs. The same smart bar choices people enjoy, AAPT will offer to our pets.
Barry Schwartz, CEO of AAPT, commented: "AAPT will have power, protein, energy, meal replacement, senior support, vitamin and performance bars to meet every need and appetite just as we see today in convenience, drug, supermarket, truck stop and mass merchant stores."
NutraBars will be available on impulse (clip) strips and boxed in dozens. Mobility, convenience, super-premium quality, functionality, affordability and palatability are formed into each NutraBar to provide every dog, at all life-stages, with the nourishment needed for both owner and pet to Be Well and Live Long. |
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