ist das mit ein Grund das sich Alibaba seit einer weile in einer bestimmten Range befindet. Oder: " Alibaba is investing big bucks into offline distribution. The Chinese e-commerce giant has forked out $2.23 billion in exchange for a sizeable piece of Focus Media, a Shanghai-based company that operates outdoor digital advertising screens across China, Singapore and Hong Kong, according to a U.S. filing.The deal itself is broken up into a few pieces. Alibaba itself is paying $1.43 billion for a 6.62 percent share of Focus Media, which is listed in Shanghai, It is also spending $504.7 million to buy 10 percent of an entity (managed by Focus Media founder and chairman Jason Nanchun Jiang) which controls 23.34 percent of Focus Media.In addition, an Alibaba-aligned fund called 'New Retail Strategic Opportunities' is buying 1.37 percent of Focus Media, while Alibaba itself is planning to exercise an option to buy five percent more of the business over the next twelve months. That additional transaction will add another $1 billion or so to the total investment, dependent, of course, on Focus Media's stock price.That's quite a mouthful but the objective of the deal is simpler to grok: Alibaba already has a formidable online channel to interact with consumers and now it is expanding what it can do offline.Focus Media currently claims to reach 200 million middle-class consumers across 300 Chinese cities via its outdoor advertising platform, which includes digital screens in streets, in subways and in elevators. The company plans to grow that to 500 million people across 500 cities, and that ties into Alibaba's online-to-offline strategy, which it also calls 'New Retail.'" Quelle: Yahoo finance Das gefällt nicht jedem |