Google translation from:
http://www.wildflavors.com/EMEA-DE/newsroom/...ewegung-im-cola-markt/
Cola plus Stevia - Movement in the cola market
Stevia comes in the next round. Immediately is also available on the German market with the alternative Cola sweetness. For the followers of the traditional beverage that means: classic taste, less sugar, no artificial sweeteners classic. For these consumer demands also WILD Flavors and Specialty Ingredients (WILD) has developed customized solutions for Cola products with steviol glycosides with further improved sensory properties.
"In recent years, the demand for stevia has grown significantly with us. The latest product launches of stevia-sweetened cola drinks by the leader should still be an interest in Stevia an extra boost. For competitors is now crucial not to miss the boat and with taste convincing products their portfolios to a new, must-have 'supplement. Exactly this situation is WILD optimally prepared by foresighted research and targeted development work, "said Markus Kottmann, Product Manager at WILD Flavors Ingredients and Specialty Ingredients the current movement in the cola market.
Stevia is increasingly becoming the focus
The first proponents of the sweetening plant extract were ridiculed even as nature Apostles Years ago, now awareness of the alternative sweetness has arrived in many parts of society. Figures from the market research company Mintel from 2014 confirm: About 45 percent of consumers in Germany are interested in low calorie refreshment drinks sweetened for example with steviol glycosides * This once again underlines the trend towards low-calorie diet. based on ingredients from natural sources.
Stock Available now: Cola plus Stevia
"Mid-calorie" is the new buzzword. Currently, especially those beverages develop gratifying that are low in calories, but contain no artificial sweeteners classic. In accordance with this trend has the portfolio of WILD for the soft drinks segment customized concepts for Coke products Steviolgylcosiden. The sweetness of these innovations is based on a balanced mix ratio of sugar and steviol glycosides and in the final product at a moderate calorie content. So Cola is an attractive alternative for those who feel like the classic cola taste, but to drink neither high calorific still conventionally artificially sweetened.
Further improved key Optimization Technology
But not only the reduced sugar and calorie content is crucial for the enjoyment and ultimately the success of a classic drinks such as cola, but most importantly the taste. Here profited wildly from his many years of research work, which has led to a new development stage of the WILD "button Optimization Technology". The new stevia products convince both the fact that the typical bitter and licorice nuances are masked and an improved total harmonic aromatic flavor profile is created.
* Source: Mintel, 2014; 16-year-old Internet users who have juice drinks / soft drinks consumed and bought in the past six months.
Heidelberg-Eppelheim, May 4th 2015th
About ADM
For more than a century, the staff of the Archer Daniels Midland Company to process (NYSE: ADM) vegetable raw materials into products that serve a growing world population with essential goods. Today, the company ranks among the world's biggest producers of agricultural products and food ingredients. More than 33,000 employees around the globe and serve customers in more than 140 countries. With its global value chain, more than 470 warehouses, 285 production sites, 40 innovation centers and a leading infrastructure for the transport of agricultural products ADM brings the harvest in the households. The portfolio includes food, animal feed and products for industrial use and for energy production. More on ADM, please visit www.adm.com.
About WILD Flavors
ADM's WILD Flavors business with its 2,400 employees is one of the world's leading producers of natural ingredients for the food and beverage industry. For this business unit include 20 production sites in Europe, North America, Asia, South America and the Middle East. The product portfolio includes complete solutions such as fruit juice concentrates, blends, beverage bases, fruit preparations and other food ingredients, including natural flavors and extracts, mint oils and mint aromas, colors from natural sources, sweetening systems and "Specialty Ingredients" as functional flavors. Fermentation technologies round off the range. More information about WILD and its products, please visit www.wildflavors.com. |
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