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Re: News from Channelintelligence 29-Jul-09 10:10 am Channel Intelligence Helps Retailers Achieve 57 Percent Increase in Sales from Google Product Search the First Half of 2009 Over the Same Period in 2008
Orlando, FLA. - (July 29, 2009) - Channel Intelligence (CI), the leader of performance marketing services for retailers, manufacturers and other advertisers, today announced that its clients are experiencing significant growth with Google Product Search despite recent talk within the retail community about dramatic declines in traffic and sales. While other retailers have reported declines of 60% or more in June, CI clients had a 10% increase in traffic over May and a 27% increase in sales.
As Google tests new ways to improve its natural and paid search programs, the traffic and sales from Google Product Search are often affected. CI has been able to take advantage of these changes through continuous testing of techniques for optimizing product content for its clients. In addition, CI has marketing experts that are constantly monitoring and analyzing these results for individual clients and across the entire industry using CI's advanced analytics. This combination of data technology and marketing expertise has results in consistent growth in this marketing channel.
Instawares, IR. No. 248,has enjoyed the benefits of listing its products on Google Product Search through CI. In fact, over the past year, Google Product Search has been responsible for 9.4 percent of Instawares' site traffic. Bruce Brown, CEO of Instawares adds, "With CI's help Google has been a high performing sales channel for us. Comparing the first half of this year to the first half of last year, traffic from Google Product Search was up 42 percent and sales up 21 percent."
Rob Wight CEO of Channel Intelligence further adds, "Ultimately, success with Google Product Search results from highly optimized product content that allows consumers to find the products they want to purchase. Since the beginning, we have been focused on improving our client's data through our patented optimization technology, providing better results than the do-it-yourself approaches offered by other providers."
Retailers interested in learning more about SellCast® Solutions should send an email to: sellcast@channelintelligence.com.
About Instawares, LLC:
Instawares, ranked number 248 in the 2009 Internet Retailer Top 500 list, is an e-Commerce company selling restaurant, office and janitorial/sanitation supplies. Founded in October 2002, Instawares has become one of the leading foodservice suppliers in North America through tremendous growth and deep market penetration. Instawares distributes more than 200,000 products from over 300 suppliers through a unique platform that caters to national, regional and independent accounts. Instwares, LLC also owns and operates InstaOffice.com, SuiteSupply.com and BrightShine.com to cater to office managers, hotels and motels and the janitorial and sanitation markets. For more information, visit http://www.instawares.com. Rating :
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Re: News from Channelintelligence 1-Aug-09 04:53 pm Retailers report increased sales, conversions and return on ad spend
Online marketing company Channel Intelligence says its jewelry, apparel and sporting goods retail clients increased their return on ad spend in the second quarter compared with Q1. Jewelry retailers showed the largest jump with a 78% increase in return on ad investment. Apparel clients showed a 32% increase, while sporting goods retailers showed a 49% increase.
Jewelry retailers that use Channel Intelligence reported a 28% jump in sales from Q1. Order volume also increased 20% for the category, Channel Intelligence says. In response to the sales increase and a 20% drop in average cost per click, Channel Intelligence says its jewelry clients increased their ad spending during the quarter.
Apparel retailers’ order volume rose 31% quarter over quarter, and their return on ad spend rose 32%. The vendor’s apparel customers boosted their ad spending by 39% in Q2 and the average number of units sold in the category rose 33%.
Meanwhile, sales for Channel Intelligence sporting goods retailers rose 18% and the category showed a healthy 49% increase in return on ad spend. Average cost per click dropped 14% in the second quarter while clicks rose 48% for sporting goods retailers. Sales stemming from online shopping engines also increased by 29% for the vendor’s sporting goods retailers.
"We`re very excited that on average our customers achieved positive quarter-over-quarter growth in key performance metrics such as sales, conversion rates and return on ad spend," says Lanny Tucker, Channel Intelligence senior vice president of sales and marketing. "While our economy is trying to recover, we continue to monitor industry trends to make sure we are providing the best possible management and support for our clients` shopping channel campaigns. We are optimistic that the online shopping environment will continue to offer growth opportunities for |
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