Rakuten Announces Full-Scale Launch of Rakuten AI, Unveils Vision for Agentic Ecosystem
Cutting-edge agentic AI tool Rakuten AI launches today on Rakuten Link; rollout on Rakuten Ichiba planned for Autumn 2025 Rakuten AI also directly accessible through its own web app
Tokyo, July 30, 2025 - Rakuten Group, Inc. and Rakuten Mobile, Inc. today announced the full-scale launch of Rakuten AI, a new cutting-edge AI agent designed to enhance user experiences and streamline interactions across the Rakuten Ecosystem, as well as enrich and empower daily life. The initial rollout integrates Rakuten AI into Rakuten Link, the communication app for Rakuten Mobile subscribers, and offers Rakuten AI as a web app (beta), heralding the start of the Rakuten Agentic AI era. Rakuten AI is free of charge to use in all its forms, and rollout on Rakuten Ichiba is planned for Autumn 2025.
Rakuten AI is an essential gateway seamlessly integrated with the expansive Rakuten Ecosystem, spanning diverse sectors including shopping, lifestyle, fintech, travel, education, work, wellness and entertainment. In addition to Rakuten AI’s robust research and action capabilities, its deep Japanese Context Awareness is a key differentiator, enabling integration with local services through its comprehensive understanding of the Japanese language and culture, and delivering personalized experiences designed to foster lifelong happiness, success and fulfillment.
Moving forward, Rakuten AI will evolve into a force multiplier designed to decode intent, unify fragmented data and drive action. Users will gain instant access to the intelligence of thousands of experts to think faster, make better decisions and execute with the insight of an expert in every field.
https://global.rakuten.com/corp/news/press/2025/0730_01.html |