Mariia Martyrosian Global PR and Marketing Communications Lead at Rakuten Viber October 20, 2022
Why do brands choose Viber?
A global leader in messaging communication, Viber has an active, payable audience around the world and in Croatia. It offers all business solutions a brand needs for each step of the customer journey: branded Stickers and Lenses, Viber Ads, Business Messages, and Chatbots—everything to help brands build awareness, influence consideration, drive conversion, and nurture loyalty.
As Noa Bar Shay, Senior Partnerships Account Director at Rakuten Viber, emphasized in her presentation, 89% of businesses today compete primarily on the basis of customer experience. Viber designs its Messaging solutions with the goal to make these experiences better for its users and the brands’ customers.
Businesses can send personalized offers through promotional Viber business messages to encourage purchases, increase sales, nurture brand loyalty, and cut costs because Viber business messages are cheaper than SMS or any other messaging app. In turn, customers get relevant offers, timely suggestions, useful information, and easy-to-redeem discounts.
Brands can also keep their clients updated about the status of their order, new bank transactions, or delivery schedules—all thanks to transactional business messages, delivered conveniently through the customers’ favorite app. And tapping into the trend on real conversations, brands can establish a dialogue with their audience. Conversational messages help increase conversions, provide around-sales customer support, build loyalty, get customer feedback, and much more.
With Viber Chatbots, brands can now provide their customers with efficient customer service that’s available 24/7, offer opportunities to shop and pay for items right within the app, and provide immediate responses to customer queries—which is a perk that 82% of consumers expect today. Based on the data collected from January to September 2022 versus the same period in 2021, Viber noted tremendous growth in Croatia: a 168% increase in its conversational business messages, 131% in transactional messages, and 40%—in promotional, all of which clearly shows the growing popularity of business messages.
https://www.forbusiness.viber.com/en/blog/post/...saging-starts-here/
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